On May 19, 2025, we had the pleasure of welcoming SONG CAT Group, our exclusive distributor in Vietnam, to the CHARELE headquarters for a two-day visit.

　Day 1 included a guided tour of our headquarters and a product workshop, while Day 2 featured participation in our Agency Seminar commemorating CHARLE’s 50th anniversary.

　　　　　

　This visit marked their second time with us, following their initial visit on October 27, 2023. After approximately a year and a half, it was a valuable opportunity to reconnect and further deepen our mutual trust and business collaboration.

　　　　　

　　　　　

　In 2024, we relocated our headquarters from Suma-ku, Kobe, to Port Island (Chuo-ku, Kobe), marking a fresh new chapter for CHARLE.

　They toured the new office, which reflects CHARLE’s ever-evolving idea generation and innovation consciousness.

　　　　　

　　Left : CHARLE　SELFIA 　　　　　　　　　　　　　　　Right : eterrite Special Care

　　　　　　

　The first day included a focused training session on two skincare products currently handled by SONG CAT Group:

　・CHARLE SELFIA : CLEAR WHITE LOTION (face lotion)

　・eterrite Special Care : eterrite dual protect force NC / 50NC (sun care products)

　We provided an in-depth explanation of the features and application methods of each product.

　　　　　　

　”CLEAR WHITE LOTION” contains a hydroquinone derivative, which is effective in inhibiting the production of melanin, the cause of blemishes, but which has been considered difficult to formulate in cosmetics, using proprietary technology.
　Meanwhile,”eterrite dual protect force NC / 50NC” contain ectoine ingredient with high moisturizing effect and is our proud product that brings out the beauty of the skin while protecting its moisture.

※ Product details:

　　https://charle-global.com/products/clear-white
　　https://charle-global.com/products/eterrite-special-care

　

　　　　　　

　And, SONG CAT group experienced eterrite dual protect force NC / 50NC firsthand.
　They experienced the product’s texture, glow-enhancing properties, and color-correcting function, observing the visible transformation of their skin before and after application. This hands-on experience appeared to deepen their understanding and enthusiasm for future sales initiatives.

　　　　　　　

　　　　　　　　

　Details from Day 2 of the visit will be featured in our next article.

　We invite you to look forward to how we celebrated this special 50th anniversary milestone together with our valued international partners.