Invited as a guest by SONGCAT, our official partner in Vietnam, we participated in the workshop. Held in two major cities of Vietnam—on November 10th, 2025 in Hanoi*1 and November 12th in Ho Chi Minh City*2, each session was attended by nearly 200 sales agents.
*1: Hanoi Venue… NOVOTEL HANOI THAI HA,
*2: Ho Chi Minh City Venue… CAPELLA GALLERY HALL – SẢNH GOSSET ROOFTOP”

　　　　　　

An exhibit presenting our five-year journey since entering the Vietnam market.

Participants were seen stopping to read the many initiatives we have undertaken.

　　　　　　

　The workshop was titled “ENDLESS RADIANCE.” It centered on the theme of a journey pursuing women’s beauty. It expresses our aspiration for our products to be companions that walk alongside you at every stage of your journey toward beauty and precisely deliver what your skin needs at each moment.
　In Vietnam, SONGCAT offers diverse series including eterrite, fredias, CHARLE SELFIA, and eterrite Special Care, catering to a wide range of needs. Amid growing interest in beauty and health, many attendees listened intently.

　　　　　　　　　　　

Scene from the presentation by SONGCAT President (left) and CHARLE Representative (right).

　　　　　

　At the opening ceremony, SONGCAT introduced the brand’s penetration and growth journey over the past five years we have walked together. Following this, CHARLE delivered a speech on our commitment to product development that brings together Japan’s technological strengths.
　Furthermore, doctors and pharmacists took the stage to explain their professional perspectives on our products from a medical standpoint, grounded in an understanding of skin properties.

　　　　　　

　　　　

　In the latter part of the program, we demonstrated the UV protection performance of our sunscreen products using UV cameras.

　　　　　　

Together with everyone from SONGCAT.

　　　　　

　This workshop provided a valuable opportunity to meet directly with the distributors who have delivered CHARLE products in Vietnam thus far, as well as new distributors wishing to carry our products, and to express our gratitude.

　We sincerely thank SONGCAT for creating this wonderful occasion and all participants for attending. In Vietnam, we will continue to pursue further growth together with SONGCAT. Once again, we would like to express our sincere appreciation.

　

　　　

　CHARLE is looking for branding partners to help spread these high-quality Japanese cosmetics together.